Assignment 4
The striking Ferrari logo is an iconic symbol for all car
fanatics. Ferrari cars are a status symbol of fast, powerful, stylish, and
expensive cars. The logo was inspired by Francesco Baracca, who was Italy’s
leading fighter pilot during World War one. He painted the black horse on his fighter
plane before going to war, and during a race at the Savio track in 1923,
Francesco suggested Enzo Ferrari to use the horse on his cars, in order to
bring him good luck. The prancing horse represents strength, power and speed,
which Ferrari proves by winning race after race. The horse is black in order to represent power
and dominance. The yellow background not
only helps to brighten the whole logo, but was created in honor of Enzo Ferrari’s
birth place, Modena. The logo is crowned with green, white, and red stripes,
which represents the Italian flag. The Ferrari logo has maintained its status
for the past 80 years and has not been altered very much. Ferrari has two
different backgrounds for the logo. Either the shield or the rectangle. The
rectangular Ferrari logo is located on the hood of all Ferrari road cars while
the shield logo would be found on the side front wings of the car. Ferrari has
succeeded with making their logo iconic, because many people can identify the
logo and the powerful racing status it holds. 
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